Superior brands, outstanding quality
ekaterra is the global market leader in tea with a portfolio of more than 34 leading brands of unrivalled equity, developed by our tea connoisseurs through mastery and experience in their craft. For over a century we’ve been evolving our products to meet the needs of our global consumers, through our efforts across sustainability, innovation and certification.
Find out more about our world-famous brands:
Lipton is the biggest tea brand in the world, present in more than 110 countries. With an inspiring heritage Lipton has grown over the years into a loved and purposeful brand.
Its origins are linked to the vision of Sir Thomas Lipton, one of the world’s first and most renowned tea merchants. What made him so special and successful was his belief that everyone from every class should be able to enjoy a cup of tea, at a time when tea was a scarce and expensive product. He bought his first Ceylon plantation (now Sri Lanka) back in the 1890s and developed many innovative ways to make the overall production and distribution more effective. He was the first to sell loose tea directly to the masses and to sell tea in tea bags.
Today, Lipton offers an array of tea and infusion-based beverages, meeting key consumer needs and developing the beverage category further. The brand’s wide product range includes healthy green and black teas, loose leaf tea and tea bags, zero-calorie infusions, organic blends, beautiful tea gift packs, as well as Lipton Ice Tea soft drinks.
With every cup of tea and herbal infusion that is enjoyed, Lipton strives to create genuine connections between people, turning each consumption moment into a quality connection. And this represents a potential of 100 billion moments every year! Human connections are more important than ever and are proven to help people feel happier and healthier. At Lipton we believe that tea brings people together; so we are here to help people be present in the moment and make those moments together more meaningful and special over a cup of tea (be it face to face or virtually!), allowing people to take charge of their wellbeing.
Lipton is not only thinking of its consumers, but also about the planet, acting responsibly towards the communities growing tea and to the brand’s partners. Lipton made a commitment to sustainable sourcing as one of the brand’s key pillars to drive renewable economy. In 2007, Lipton was the first major tea brand to use sustainably sourced tea on a large scale with the certification of its plantation in Kenya by Rainforest Alliance, and since 2015 the majority of its teas in tea bags globally are Rainforest Alliance Certified™. The brand is currently working towards making all of its tea bags fully plant-based and biodegradable, and removing all plastic content from its packaging.
In 1869 Arthur Brooke, the son of a tea merchant, opened a tea shop in Manchester. That was the start of the Brooke Bond family of teas which are sold in countries around the world, including Russia, India, Pakistan and United Arab Emirates. By 1957 it was perhaps the largest tea company in the world, with one-third share of both the British and Indian tea markets. The “Brooke Bond” brand name was chosen because it was a 'bond' to customers to provide a reliable, high-quality tea. In the 21st century, our commitment to quality continues. There is now a wide range of products available from Brooke Bond including tea bags and loose tea of different varieties.
In the 1930s, PG tips was launched in the UK as a loose-tea leaf. It was originally called Pre-Gest-Tee, as it was thought that tea aided digestion. This was soon abbreviated to PG by grocers and van salesmen. The company adopted this as the official name and added ‘tips’ to highlight that we only use the top two leaves and bud of each plant.
In the 1960s, PG tips introduced its first tea bag which became a big success. This was taken a step further in 1996 when the pyramid tea bag was introduced; an innovation that provides more space within the tea bag, which acts like a miniature teapot and gives the leaves more room to move. PG tips uses only 100% Rainforest Alliance Certified™ tea – in fact, it was the first tea brand in the UK to carry the Rainforest Alliance Certified™ seal, and it has continued to make positive changes such as switching to biodegradable tea bags and removing plastic from the products. PG tips is not only passionate about making tasty cuppas but is also committed to ensuring our tea keeps building communities, improving people's livelihoods and respecting the environment.
In 1996, T2 was born and brewed in Melbourne, Australia. With its adventurous and tasteful blends, the brand started becoming more popular among tea lovers. Creating special brews that take tea drinkers on a journey by sourcing the best teas from all over the planet, T2 achieved B Corp accreditation in 2020 - recognising its commitment to sustainability and its progressive approach towards creating an inclusive culture.
Pukka Herbs was established in 2001 by ethical entrepreneur Tim Westwell and practicing herbalist Sebastian Pole.
Every Pukka herbal tea and supplement is expertly blended by Pukka’s team of herbal experts, using practitioner-grade plants - with the highest level of essential oils and active ingredients available – fairly and sustainably sourced from around the world. Pukka combines these ingredients with ancient herbal wisdom and the latest plant science and research to produce each one of its 100% certified organic products.
Pukka has planted one million trees since 2017 and all Pukka products are made using renewable energy. To further its commitment to carbon reduction, Pukka has committed to be carbon net zero by 2030. Pukka is also a B Corp and a passionate member of 1% for the Planet, giving 1% of annual turnover to environmental causes.
TAZO® isn’t just a tea company. It’s a group of tea-obsessed people on a mission to challenge the status quo. Whether that means pushing the flavours of its vibrant blends, or taking action to protect the planet and its people, they’ve made it their business to help serve up bold, new teas while creating a more sustainable and equitable future for all.
Founded by trailblazer Steven Smith in 1994 in Portland, Oregon, they carefully craft each of their blends only with the most delicious tea leaves, spices, and botanicals. Their collection of products include hot and iced teas, concentrates, K-Cup® pods, tea bags, and ready-to-drink bottled teas.
Making our tea brands future-fit
We now own the number one brand share in tea in 58 countries, generating revenues of 2 billion euros in 2019. But we want to do more than lead the market; we want to regenerate the entire category. Since 1869, we’ve been innovating and evolving our products to meet the ever-changing requirements of our consumers in the following ways:
We’re continuously working to reduce the impact of our products on the environment. Our commitment is to convert all our tea bags to plant-based and all our other packaging to fully recyclable. Some of our brands have already made the switch, and we are working hard to incorporate the remaining by 2025. This will make our tea bags fully renewable and compostable, going back to nature where they came from. We are also working on removing the plastic film from our boxes; we have already started this process and will be fully switched over by 2025.
We’re proud of our teas’ heritage, but we’re always ready to innovate. From pyramid tea bags that infuse for a better brew to zero-calorie infusions, we’re reinventing the original cuppa to suit every need – but never compromising on taste. This includes our herbal tea ranges, which provide alternatives to traditional caffeine varieties. We’ve also begun fortifying our black and green teas with added vitamins for enhanced immune support to help consumers get the most from every cup.
We’re committed to securing a sustainably sourced future for all our tea products. Many are now Rainforest Alliance Certified™. This means that, for our brands, the tea is produced using methods that support environmental, social, and economic sustainability. In 2007, we were the first major tea company to use sustainably sourced tea on a large scale with the certification of our plantation Kericho, Kenya, by Rainforest Alliance. And since 2015 all of our Lipton teas in tea bags globally are Rainforest Alliance Certified™. The herbs we use in our branded products are increasingly sustainably sourced – such as FairWild certified herbs – meaning they are legally, ethically and sustainably harvested and provide benefits relevant to tea workers, farmers and local communities.