Article was originally published on 09/07/2020 on unilever.com
PG tips has moved towards a fully plant-based range
PG tips, the nation’s (UK) favourite cuppa, has become the first major tea brand to start moving towards a fully plant-based range. After recently completing the change on the iconic pyramid tea bags to a biodegradable plant-based material, PG tips is now starting the removal of the outer plastic overwrap on its 160s retail boxes.
The switch to ‘naked’ boxes first became available at the end of 2019 on the 160s packs, with the entire range set to be completely plant-based by summer 2021.
With over nine billion PG tips bags enjoyed by cuppa lovers every year, the brand has been committed to finding ways to make a more environmentally friendly cuppa.
PG tips has spent several years developing fully biodegradable tea bags and is now the first major tea brand to feature them in all retail boxes. First introduced in 2018, the plant-based tea bags are derived from corn starch and can be disposed of in a food waste bin to biodegrade back to nature.
Making over 170 million cuppas a week as the nation’s favourite tea brand, PG tips, is proud to be the first major tea brand to feature biodegradable tea bags in plant-based packaging. We are offering tea-drinkers to enjoy their cuppa with zero waste and the same great taste.
The new tea bags were made available to the brand’s large catering bags and Food Service range at the end of 2020.
PG tips’ Manchester factory, where the tea is blended and packaged, is also carbon-neutral, with 100% of the energy used coming from renewable sources.