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Article was originally published on 24/02/2020 on

Tea brand T2 becomes Unilever’s eighth certified B Corp

T2, ekaterra’s premium tea brand, which finds its heritage from Unilever, has achieved B Corp accreditation, recognising its commitment to sustainability and its progressive approach towards creating an inclusive culture.

Short for Benefit Corporation, B Corp certification is awarded only to businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.

T2 now joins a worldwide B Corp community and becomes one of the many tea brands to gain this certification, along with Pukka Herbs.

Using growth for good

The Preceding T2 CEO mentioned that the B Corp accreditation reflects a mission to be leaders and agents for positive change in the tea category and industry at large. The impact is considered in every step of the business, from the first leaf to the last sip. The mission to strive for good ensures that all actions benefit both people and planet, which aligns with the mission of ekaterra’s main purpose; we operate by the people, for the people. 

We take pride as a business that puts people first by recognising our differences so we can reduce inequality, create healthier environments, build stronger communities and imbue jobs with dignity and purpose, as mentioned by the former T2 CEO.

Launched in Australia 20 years ago, T2 has since become a global brand, using its profits and growth to create a positive impact for employees, economies, communities and the environment.

Among its environmental achievements, T2 expects to source over 70% of tea ingredients from certified sustainable farms this year, with the balance on track to be certified sustainable in 2021.

Over 90% of T2 packaging is now recyclable, reusable or compostable, and the brand is on track to reach 100% in 2021. In fact, a shift to produce T2’s retail bags from uncoated paper without any plastic lamination, making them 100% recyclable, is diverting over 100 tonnes of waste from landfill annually.

Celebrating diversity to make a difference

T2 also extends its sustainability credentials to its people through its philosophy of celebrating difference by making a difference.

As part of its commitment to build a team that’s diverse in age, background and identity, the brand appointed specialist recruitment agencies and introduced a process known as ‘blind recruiting’. Job candidates are shortlisted without the hiring manager knowing an applicant’s name, date of birth, gender, educational institution or hiring appearance to eliminate unconscious bias.