Growing a world of wellbeing
Growth for everyone is at the core of our business. We want to grow a better world of wellbeing through the regenerative power of plants, for our consumers, farming communities, employees and shareholders. We are also environmentally conscious and are committed to giving back to the planet through our sustainability agenda.
Just like nature we learn, we adapt, we change, we grow
Combining this clear vision through mastery in everything we do, we're creating an environment that promotes a virtuous cycle of growth and innovation. An environment that:
Puts the consumer first
We will craft brands that become the universal beverage of choice: serving only the tastiest products that enrich physical, emotional and social wellbeing.
Supports our employees
We will nurture the growth of every employee, maximising the learning, impact and potential of every individual.
Leads by transparency
Transparency and fair practices guide the way we work with our farmers, tea pluckers, supply partners, customers, employees and consumers.
Leaves a lasting impact
We want to do more than lead the market. We are here to shake up the entire category, bringing bold innovation to our brands.